V-Marc India Limited
Background
V-Marc India Limited, India’s one of the leading manufacturers of wires and cables, embarked on a significant expansion into the Kerala market. Known for its advanced engineering, and high-quality electrical solutions, V-Marc’s Kerala entry marked a milestone in strengthening its national presence. This expansion carried added relevance as Kerala emerged as a key destination for the company to introduce its latest range of technologically advanced wire and cable solutions.
PR 360 was entrusted with the responsibility of ensuring widespread visibility for V-Marc’s Kerala expansion. The goal was to create strong public and industry awareness about the company’s entry into the state, its product superiority, and its commitment to delivering cutting-edge electrical solutions.
Solution
We implemented a mix of press conferences, press releases, and targeted media coordination to maximize coverage across Kerala’s major print, digital, and business news channels. The press conference served as a platform for introducing V-Marc’s senior leadership and formally presenting the newly launched products to the Kerala market. Media interactions were crafted to highlight the company’s commitment to Kerala, the innovation embedded in its new product line, and the broader vision behind its southern expansion.
The communication strategy built by PR 360 positioned V-Marc as an innovation-driven electrical manufacturer stepping into one of India’s most discerning and quality-conscious markets. The narrative highlighted Kerala’s importance to V-Marc’s growth and emphasised the company’s dedication to offering safer, smarter, and more efficient wiring solutions.