V-Marc India Limited
Background
V-Marc India Limited, one of India’s leading manufacturers of wires and cables, embarked on a strategic expansion into the Kerala market. Renowned for its advanced engineering and high-quality electrical solutions, V-Marc’s entry into Kerala marked an important step in strengthening its national footprint. The move carried added significance, with Kerala identified as a key market for introducing the company’s latest range of technologically advanced wire and cable solutions.
PR 360 was entrusted with driving visibility for this expansion. The objective was clear: to build strong public and industry awareness around V-Marc’s entry into the state, communicate the superiority of its products, and reinforce the brand’s commitment to delivering dependable, future-ready electrical solutions to the Kerala market.
Solution
We executed a focused mix of press conferences, press releases, and targeted media coordination to secure strong coverage across Kerala’s leading print, digital, and business news platforms. The press conference became a key moment to introduce V-Marc’s senior leadership and formally present its newly launched products to the Kerala market.
Media interactions were carefully shaped to underline V-Marc’s long-term commitment to Kerala, the innovation built into its new product range, and the strategic intent behind its southern expansion.
Through this approach, PR 360 positioned V-Marc as an innovation-driven electrical manufacturer entering one of India’s most discerning and quality-conscious markets. The narrative reinforced Kerala’s role in V-Marc’s growth journey and highlighted the company’s focus on delivering safer, smarter, and more efficient wiring solutions.