INASL-2024
Background
The 32nd Annual Scientific Meeting of the Indian National Association for Study of the Liver (INASL-2024), one of the largest medical gatherings in hepatology saw the participation of nearly 1,500 delegates from India and abroad, along with 200 international and national faculty members, The meet was jointly organised by the Indian Society of Gastroenterology Kerala Chapter, Cochin Gut Club, Cochin Liver Club, and Kochi Liver Transplantation Society, making it a multi-institutional collaboration of significant scientific value.
PR 360 ensured the ease communication of the scientific relevance, public importance, and real-world health impact of INASL-2024. While primarily a professional medical conference, the event presented an opportunity to raise public awareness about liver health, a health topic often misunderstood or discussed only in clinical contexts. The objective was to ensure that the scientific discussions, expert sessions, and medical insights emerging from the conference reached the wider public in an understandable and meaningful manner.
Solution
To translate the highly technical nature of hepatology into a relatable public narrative, we developed a communication framework that focused on accessibility, relevance, and awareness. Stories emphasized the importance of liver care, early detection, lifestyle-related liver diseases, advances in transplantation, and insights shared by leading specialists.
We supported the event with continuous media touchpoints, ensuring strong coverage across print and digital platforms before, during, and after the conference. The event’s large academic participation, international representation, and collaborative nature strengthened its newsworthiness. One of the strongest outcomes of the PR efforts was the emergence of numerous articles authored by experts that address questions that often remain neglected in mainstream conversations. These efforts contributed significantly to raising awareness about liver health.
Our work ensured that the conference had a lasting footprint beyond its four days, influencing ongoing discussions on liver care and reinforcing the importance of early detection and informed health decisions.