Global Conference on Gender in Aquaculture and Fisheries (GAF-8)
Background
GAF-8, the 8th Global Conference on Gender in Aquaculture and Fisheries, was held from 21–23 November 2022 in Kochi, hosted by the Society of Fisheries Technologists (India) and the ICAR–Central Institute of Fisheries Technology. Centered on the theme “Gender Justice for Sustainable Aquaculture and Fisheries,” the event required communication that could match its global significance while remaining accessible to local and national audiences. The objective was to highlight the event’s depth, diversity, and global participation and to ensure the event received sustained visibility beyond the three conference days.
Solution
PR 360 developed a communication strategy that positioned GAF-8 as an influential international platform. The narrative emphasized the event’s commitment to the subject, sustainable resource use, and inclusive development. The approach highlighted the participation of scholars and practitioners from across the world, and showcased the diversity of sessions that addressed science, technology in fisheries.
The messaging ensured that the conference’s multi-dimensional discussions were framed in ways that made sense to broader audiences. Technical and research-heavy content was translated into clear, human-centered stories that reflected real challenges and solutions within global aquaculture. By doing so, PR 360 amplified the importance of the event not only within scientific circles but also within media and public discourse.
The approach highlighted the participation of global scholars and practitioners, translating technical and research-heavy content into clear, human-centered stories that reflected real challenges and solutions. Press releases, media interactions, interviews, and event-day coverage helped communicate the significance of GAF-8 across print, digital, and broadcast platforms, giving visibility to keynote speakers and international delegates. These PR efforts generated results that continued long after the event, featuring participants in interviews and thematic stories that extended the conference’s influence and fostered continued discussion.