Crowne Plaza Kochi
Background
Crowne Plaza Kochi, a premium upscale hotel under the global IHG brand, is a distinguished destination for both business and leisure travelers. Despite being a recognized name in hospitality, Crowne Plaza Kochi needed to reinforce its visibility and strengthen its connection with local communities.
PR 360 was entrusted with crafting a compelling PR strategy to boost the hotel’s positioning in Kochi’s competitive hospitality landscape. The goal was to ensure that Crowne Plaza’s events not only reached the right audience but also contributed to a sustained, vibrant brand presence. One of the core efforts was promoting the hotel’s seasonal events like food festivals, Christmas & New Year celebrations, culinary promotions, and cultural experiences. We amplified these events through targeted media outreach, press announcements, and timely communication that ensured the hotel’s activities received consistent coverage across mainstream local and regional platforms.
Solution
To elevate Crowne Plaza’s in-house initiatives, we ensured the active participation of prominent media professionals. By integrating influential journalists, lifestyle writers, and media houses into event experiences, the hotel’s activities gained wider visibility and stronger public traction. Their presence added credibility, enhanced storytelling, and magnified the hotel’s relevance within the hospitality ecosystem.
We initiated in refining and polishing the hotel’s own activities to create dynamic, media-friendly narratives. Whether it was a curated dining event, a festive gathering like tree lighting, or a special hotel-hosted program, our crew transformed each initiative into a vibrant story worth publishing. This strategic narrative building helped reposition Crowne Plaza Kochi’s events as engaging, culturally aligned, and socially resonant.
Through these sustained PR efforts, Crowne Plaza Kochi witnessed a notable uplift in public engagement. Media coverage increased across print, digital, and broadcast channels, strengthening the hotel’s brand recall.