ASG Vasan Eye Care
Background
Vasan Eye Care, a well-known South Indian eye care provider, entered a new phase of expansion when it was officially acquired by ASG Eye Hospitals, a leading national chain of eye specialty hospitals headquartered in Jaipur. The acquisition marked a relaunching moment for Vasan, bringing renewed capabilities, upgraded expertise, and a refreshed vision for eye care services across Kerala.
This PR initiative was not to solve a crisis or correct a brand issue. The objective was simple yet crucial:
‘Ensure that the public, media, and stakeholders across Kerala clearly understood the acquisition and its upcoming activities.’
We had our focus in ensuring public announcement of the relaunching reached the right audience without any delay. For implementation of our objectives, we had to maintain stable and continues communication. We had to generate unified awareness across Kerala’s major cities. We had to engage media houses with accurate, timely information.
Solution
We crafted a highly coordinated communication plan focusing on multi-city media engagement.
Our strategy emphasized a clear, unified acquisition announcement, transparent communication to avoid speculation, humanizing the narrative by highlighting patient benefits, consistent messaging across all Kerala markets.
We managed and executed a series of press conferences across Kerala’s key cities, including Kozhikode, Thrissur, Ernakulam, Kottayam, Thiruvananthapuram. Every press conference communicated Vasan’s refreshed roadmap under ASG Eye Hospitals.
Our effort made statewide media activation in delivering comprehensive press coverage across print, regional, and digital platforms.
A smooth relaunch without misinformation or narrative gaps was our aim and outcome. Through precise coordination and strategic media management, PR 360 ensured that Vasan Eye Care’s acquisition announcement received the visibility, clarity, and credibility it required. The relaunch was positioned as a positive, forward-moving development, reinforcing confidence among patients and stakeholders while introducing Vasan Eye Care as part of a stronger national eye care network.